You may have heard or read about fair trade products, but have you been exposed to the possibility of buying some in your local superstore? Some shops group all of the fair trade products together, while others place fair trade coffee along with all the other coffee products. Isn’t it about time you found out what fair trade coffee is and how you can purchase it?
What Exactly Does Fair Trade Mean?
Fair trade is essentially a certification that guarantees where a product originates from. There’s a common history to the many fair trade products which began life all over the world. The certificate means that farmers have received a fair price from the goods so that their communities and the environment can benefit properly, morally and effectively.
The idea behind the fair trade experience is that the purchase supports a much better life for farming families in the various parts of the developing world because they are being offered fair prices for the product while the community is being developed and instead of thinking short-term and taking short-term profits, the farmers and the community are being helped with environmental practices and education.
The farmers of fair trade coffee are able to sell their own harvests with the knowledge that they are using long term contracts arranged with international buyers. They are being taught how to manage their business and how to market and compete with other coffee providers across the world.
Farmers Receive A Fair Price For Their Harvest
Instead of exploiting developing countries and buying coffee at the lowest possible prices, when farmers receive a fair price for their coffee, the idea is that they will be able to invest personally in the family’s health care and education while running a business and enabling them to reinvest some profits to boost the quality of the operation while protecting the environment.
Ideally, fair trade coffee certification hopes to move farming families from low levels of poverty through trading their coffee harvest, instead of depending upon aid supplied by other countries and charities.
Fair trade products, for example, are labelled as fair trade in the UK so that you can support the product and the ideals quite easily, but the product will cost you more than the superstore’s own white label product, which may have been sourced from farmers who are not part of the fair trade certification and therefore are not being paid properly for the product.